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特斯拉汽车(Tesla Motors)成立于2003年,名字来源于电磁物理之父——尼古拉·特斯拉。该电动车创始人埃隆·马斯克,也被外界誉为汽车界的“乔布斯”。特斯拉汽车总部位于美国加州硅谷,主要从事纯电动汽车的设计、制造和销售,也向第三方提供电动汽车动力系统的研究开发和代工生产服务。在中国,也有一匹黑马——成立于2010年的北京小米科技有限责任公司,简称小米公司,其创始人为雷军,这是一个致力于设计与销售智能手机的互联网公司。虽然特斯拉与小米创立于不同的国家,成立时间也不同,但是两者均获得巨大的成功。本文将从不同角度分析两家企业竞争优势来源的差异性。
Tesla Motors was founded in 2003 under the name of Nikola Tesla, the father of electromagnetic physics. Elon Musk, founder of the electric car, is also known as the “Steve Jobs” in the automobile industry. Headquartered in Silicon Valley, California, USA, Tesla Automotive designs, manufactures and markets pure electric vehicles. It also provides research, development and OEM services to third parties for electric vehicle powertrains. In China, there is also a dark horse - founded in 2010 by Beijing Xiaomi Technology Co., Ltd., Xiaomi company, the founder of Lei Jun, which is a commitment to design and sales of smart phones, Internet companies. Although Tesla and Millet were founded in different countries, the timing of the establishment is different, but both have achieved great success. This article will analyze the differences in the sources of competitive advantage between the two companies from different perspectives.