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为了更全面地认识和分析企业营销活动所产生的影响，引入了“营销场”这一概念，从场论的角度认识它、分析它。并通过一系列相应交织在一起的营销方式所产生的场能，吸引消费者，促使其产生购买行为的影响范围，以开辟市场营销分析的新领域。
In order to understand and analyze the impact of marketing activities more fully, the concept of “marketing market” is introduced, and it is recognized from the perspective of field theory and analyzed. And through a series of corresponding intertwined marketing methods generated by the field, to attract consumers to promote the purchase of its influence to open up new areas of marketing analysis.