“嗨,你今儿团购了吗?团购的啥?在哪个网上团的?还有几个小时结束?”一连串的问题反映了当下团购的火爆。“团购”是一个很有意思的词儿,表面上看,消费者大赚了一把,而实际上,品牌商也乐得合不上嘴。这种大宗销售不比终端零售店那种零零散散的销售利润低。据了解,“团购”原是指“集团购买”或“集团采购”。而如今,大中厂家、中小型企业等类似上规模集团的这种大客户的定向营销策略,也被称为团购。团购是区别于传统销售渠道的第三种渠道模式,它孕育着巨大的市场空间和能量。 “Hey, do you buy now? What group buy? In which online group? And a few hours to end?” A series of questions reflect the current popular buy. “Buy ” is a very interesting word, on the surface, consumers make a big profit, but in fact, the brand is also happy to not even mouth. This bulk sales than terminal retail stores that fragmented sales profit low. It is understood that “buy ” originally refers to “group purchase ” or “group purchase ”. Today, large and medium-sized manufacturers, small and medium-sized enterprises and other similar large-scale group oriented marketing strategy, also known as buy. Group buy is different from the traditional sales channels of the third channel model, it conceived a huge market space and energy.