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一、商号权的概念对商号概念的理解有广义与狭义之分,广义上泛指企业名称,狭义仅指企业名称中的字号。国家工商行政管理局《企业名称登记管理规定》(以下简称名称管理规定)第七条规定:企业名称应当由以下部分依次组成:字号(或者商号)、行业或者经营特点、组织形式。按此规定,商号仅指企业的字号,一般来说,字号本身并不能直接、直观地反映一个企业的生产、经营特点,而只有与企业的行业或经
First, the concept of the right to trade The concept of the concept of a firm with a broad sense and the narrow sense of the term, broadly refers to the business name, the narrow sense refers only to the name of the company name. Article 7 of the State Administration for Industry and Commerce Provisions on the Administration of Enterprise Name Registration (hereinafter referred to as the name management provisions) stipulates that the name of an enterprise shall be composed of the following parts in order: font size (or firm), industry or business characteristics, and organizational form. According to this regulation, the firm refers only to the size of the firm, in general, the size itself does not directly and intuitively reflect the characteristics of an enterprise’s production and operation, but only with the firm’s business or business