新消费时代的变迁给营销带来了哪些变革?中国的新媒体变革有哪些机遇可以利用?欧美的发达国家经验对于中国品牌有哪些借鉴意义?通过对这位被称为品牌资产“鼻祖”的知名美国品牌专家的采访,也许可以给你打开通往新时代品牌建设道路上的另一扇窗。 What changes have brought to marketing in the new consumption era? What opportunities can China make use of for new media revolution? What are the experiences of developed countries in Europe and the United States? What is the reference to Chinese brands? "Interview with a well-known American brand experts, may be able to open another window on the road leading to the brand new era.