口碑营销在所有营销方式里成本最低。之所以人们愿意帮你传播产品,往往是源于他们对你的产品和服务满意,因此,口碑的传播不需要你支付特别的支出。而广告等传统营销方式不同,需要耗费巨额成本。虽然互联网广告的出现使得广告更精准和计费更基于效果,但光从google的营收数据来看(2007年google仅在美国的广告收入大约为87亿美元),互联网广告的成本并不便宜。 Word of mouth marketing in all marketing methods in the lowest cost. The reason why people are willing to help you spread the products, often from their satisfaction with your products and services, so the spread of word of mouth does not require you to pay special expenses. The traditional marketing methods such as advertisements are different, requiring a huge cost. Although the emergence of Internet advertising makes ads more accurate and based on the effectiveness of billing, but just from Google’s revenue data (in 2007 Google’s advertising revenue in the United States alone is about 8.7 billion US dollars), the cost of Internet advertising is not cheap .