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新闻策划作为现代媒体竞争中不可或缺的重要手段,日渐受到新闻界各路媒体的重视,但新闻策划要在实践中运用得当才能真正实现其价值,达到新闻宣传的预期效果。针对饱受社会诟病的虚假新闻、策划过度,策划手段运用不当等造成的不良影响,本文从新闻策划的意义、新闻策划要遵循的基本原则、新闻选题、策划意识和记者的业务素质等五个方面阐述了新闻策划在实际当中的运用。
As an indispensable means of competition in the modern media, news planning has been increasingly valued by the media in all fields of the media. However, the planning of news planning can only be realized in practice if it is used properly to achieve the desired effect of news propaganda. In view of the unfavorable influence caused by the unfair news, over-planning and improper use of planning methods, this article analyzes the significance of news planning, the basic principles to be followed in news planning, the topics of news selection, the planning consciousness and the professional qualities of journalists On the one hand, it expounds the application of news planning in practice.