保险业电子商务发展现状 背景 目前,许多保险公司和保险中介机构都开展了以信息技术为基础、以互联网为渠道的经济活动——电子商务。保险业电子商务作为一种全新的经营方式和商业模式,其中所蕴含的商机已被越来越多的保险公司所意识到。随着保险业和Internet的高速发展,网上保险营销逐渐为人们所接受,世界保险业已开始主 Current Status of Insurance E-Commerce Development Background At present, many insurance companies and insurance agencies carry out information technology-based and Internet-based economic activities - e-commerce. Insurance business e-commerce as a new mode of operation and business model, which contains the business opportunities that have been more and more insurance companies are aware of. With the rapid development of the insurance industry and the Internet, online insurance marketing is gradually accepted by people, and the world’s insurance industry has started to dominate