在英国学习的几十天,我感觉有以下三点值得我们深入思考。首先,英国同行非常注重对受众的分析,虽然我们也强调受众市场,强调节目的目标受众,但是,我们对于受众的了解程度远不如英国媒体那么的精细。比如,我们的受众仅仅分析到性别、年龄段这一层次,再往下分就比较模糊,基本就是凭着感觉去揣测,所以节目同质化的现象比较普遍。 In the tens of days studying in Britain, I feel that the following three points deserve our deep thinking. First of all, the British counterparts pay great attention to the analysis of the audience. Although we also emphasize the audience market and emphasize the target audience of the program, we are far less familiar with the audience than the British media. For example, our audience only analyzes the sex, the age of this level, and then points down more vague, the basic feeling is to speculate, so the phenomenon of the program is more common homogeneity.