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每到岁末,冯小刚的贺岁电影都会像年夜饭一样如期而至,2004年也不例外。有了港台明星刘德华和刘若英的加盟、片中充斥着广告身影的《天下无贼》虽然没有了冯氏向来尊崇的“北式幽默”(影片的演绎风格和幽默方式更适合中国北方观众),但却是一部尽力糅合了所有关键商业元素并取得巨大商业成功的“商业影片”。为了市场而商业,为了票房而商业,“商业”两字开始深刻地融入了冯小刚的“电影思维”里,也淋漓尽致地体现在了影片的各个细节角落。
At the end of each year, Feng Xiaogang’s Lunar New Year movie will be on schedule like New Year’s Eve, 2004 is no exception. With Hong Kong and Taiwan star Andy Lau and Rene Liu join the film full of advertising figure “A World Without Thieves” Although there is no respect for Feng’s “North Humor” (the film’s interpretation of style and humor is more suitable for Chinese viewers in North China) But it is a “commercial film” that tries to blend all the key business elements and make a huge business success. In order to market and business, in order to commercialize at the box office, the word “commercial” began to be deeply integrated into Feng Xiaogang’s “movie thinking” and vividly reflected in every corner of the film.