当大众不惜改变日常生活节奏来收看重大体育赛事的电视直播时,这种直播就体现出某种仪式性。它符合媒介事件的语境,涵盖了电视体育直播的即时性、观众的参与感和内容的共享性。电视体育直播仪式性产生的原因与体育本身的仪式感、宗教色彩有关,更与观众的偶像崇拜、平等性体验以及电视的功能优势紧密联系。 When the public did not hesitate to change the rhythm of everyday life to watch television broadcasts of major sporting events, the live broadcast showed some kind of ritual. It is in line with the context of media events and covers the immediacy of television sports broadcasts, audience participation and content sharing. The reasons for the television sports broadcast formality are related to the ritual and religious features of sports itself, but also to the audience’s idolatry, equality experience and the functional advantages of television.