随着人口老龄化加剧,老年旅游市场将面临巨大发展机遇。通过问卷调查的方式,从老年旅游者背景资料分析、旅游动机分析、旅游者决策行为分析、旅游消费行为分析、游后满意度分析等五个方面对常熟市老年旅游者的消费行为特征进行探索。在此基础上,提出应从开发合理的旅游产品、制定合适的价格策略和选择恰当的营销方式三个方面有效开发常熟市老年旅游市场。 As the population ages, the elderly tourism market will face enormous opportunities for development. Through questionnaire survey, this paper explores the characteristics of consumer behavior of the elderly tourists in Changshu from five aspects: background data analysis of senior tourists, motivation analysis of tourism, analysis of decision-making behavior of tourists, analysis of tourism consumption behavior and post-tour satisfaction analysis . On this basis, it is suggested that the effective development of tourism products in Changshu, the development of appropriate pricing strategies and the selection of appropriate marketing methods to effectively develop the elderly tourism market in Changshu.