目前茶饮料市场的集中度已非常高,任何企业要想进入和发展很有难度,所以要想在竞争中立足,必须要出奇制胜,并找出与对手的差异化,创造出差异化的竞争优势。 At present, the concentration of the tea beverage market is very high. Any enterprise that wants to enter and develop is very difficult. Therefore, in order to gain a foothold in the competition, it is necessary to make an amazing surprise and find out the difference with the competitors and create a differentiated competitive advantage .