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本次调研样本覆盖一二三线城市,借助Assuredsample在线样本库,共回收有效样本1447份。其中女性受访者占53.4%,男性占46.6%,年龄主要集中在20-45岁间,70.2%的受访者个人月收入达到3000元以上,所有有效问卷经过在线调查系统逻辑自动检查功能查错,误差率在5%以内。购买红酒的频率(数据来源:数字100市场研究公司)购买频率总体男女25岁以下25岁-35岁36岁-45岁45岁以上每月数次8.5%11.0%6.2%5.3%8.2%10.1%11.6%每月
The survey sample covering the second and third tier cities, with the help of Assuredsample online sample library, a total of 1,447 valid samples were recovered. Among them, female respondents accounted for 53.4%, men 46.6%, the age mainly concentrated in the 20-45 years old, 70.2% of respondents personal monthly income reached 3000 yuan, all valid questionnaires through the online survey system logic automatic check function check Wrong, the error rate of less than 5%. Frequency of Purchase of Wine (Source: Digital 100 Market Research Corporation) Frequency of Purchase Overall Male Female 25 years of age 25 years old -35 years old 36 years old -45 years old 45 years old of many months 8.5% 11.0% 6.2% 5.3% 8.2% 10.1% 11.6% monthly