一些跨国广告公司以专有术语、首字母缩略词和重新标识的方法来创立公司产品(技术、服务、工具、思想)的“品牌”,从而在竞争中获得了极大区别力和定位。这是识别和沟通技巧的运用。比如,达彼斯对其策略理论缩写为“USP”。它不仅帮助客户获取广告投 Some multinational advertising agencies create “brands” of company products (technology, services, tools, ideas) in proprietary terms, acronyms, and re-logos, thereby gaining significant differentiation and positioning in the competition. This is the use of identification and communication skills. For example, Dabisi abbreviated his strategic theory as “USP.” It not only helps clients get advertising investment