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2012年9月份,农业部乡镇企业局发布了全国休闲农业调查报告,该报告显示,我国休闲农业(俗称“农家乐”)人均消费水平为每人次87元。其中,旅游观光消费为32元,农产品直销额42元。尽管与国外乡村旅游发达国家相比,这一数据并不算光鲜。然而作为一个乡村旅游后发国家,乡村旅游从无到有,从小做到大,对于中国这样一个农业大国来说每一步都显得格外重要。现代意义上的休闲农业或者说乡村旅游起源于19世纪30年代的欧洲,1865年意大利“农业与全国协会”的成立标志着现代休闲农业的诞生。19世纪中后期到20世纪初期,休闲农业在欧洲得到进一
In September 2012, the township and village enterprises bureau of the Ministry of Agriculture released the survey report on leisure agriculture in the country. The report shows that the per capita consumption level of leisure agriculture (commonly known as “farm music”) in our country is 87 yuan per person. Among them, tourism and tourism consumption of 32 yuan, 42 yuan of direct sales of agricultural products. Although compared with developed countries in rural tourism abroad, this figure is not very good. However, as a latecomer to rural tourism, rural tourism from scratch, from childhood to age, for every agricultural giant such as China is particularly important. In the modern sense of leisure agriculture or rural tourism originated in the 1830s in Europe, the establishment of the Italian “Association of Agriculture and Nationalities” in 1865 marked the birth of modern leisure agriculture. From the middle of the 19th century to the beginning of the 20th century, leisure agriculture got further progress in Europe