我们知道,品牌在消费者心中会形成一个具体的影象,就象一个有着某种鲜明个性的人给你的感觉。那么,如何给杰科 DVD 的本色赋予一个活生生的形象呢?首先,形象代言人很快就确定为刘德华。刘德华个性率直,坦诚。很少有关于他在诚实上面的负面报道。他一直被认为很努力,虽然已经过了黄金期,但依旧努力用自己的实力说话。他在电影中所塑造的形象,也多以性格直率,感情丰富的正面形象为主。刘德华形象是与我们的“本色”概念相吻合的!那么,接下来如何让杰科品牌与刘德华完美结含演绎出杰科的绝对真本色呢?本色,就是男性勇于挑战自我、战胜自我、突破自我、打破虚伪的无穷魅力,男人就要真本色!于是,一个影视创意诞生了: We know that brands form a concrete image in the minds of consumers, just like a person with a distinct personality gives you a feeling. So, how to give a true image of the true nature of the Jeco DVD? First, the image spokesperson was quickly identified as Andy Lau. Andy Lau is straightforward and honest. There are few negative reports about his honesty. He has always been considered very hard. Although he has passed the golden age, he still tries to speak with his own strength. The images he created in the movie are mostly positive characters with positive character and rich emotions. Andy Lau’s image is consistent with our concept of “character”! Then, how can we make Jacoe Brand and Andy Lau perfectly embody the absolute true character of Derek? The character is that men have the courage to challenge themselves and overcome self. To break through self and break the endless charm of hypocrisy, men must be true! So, a film and television creative was born: