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微博作为社会化媒体的新生力量,日益成为政府重要的工作平台。档案馆顺势而动开通微博,有利于塑造良好形象,加强互动,实现全方位的主动服务。经营好一个档案馆微博需要明确定位、建章立制、组建团队、保障内容,同时要坚持立足自身工作,选择合适平台,规避使用风险,并与其他宣传途径相结合,共同推进档案事业蓬勃发展。
Microblogging, as a new force in social media, has increasingly become an important working platform for the government. Archives homeopathic move opened microblogging, is conducive to shaping a good image, to strengthen interaction, to achieve a full range of active service. To operate an archives microblogging needs a clear positioning, establish a system of rules and regulations, set up a team to protect the content, at the same time we must insist on based on their own work, choose a suitable platform to avoid the use of risk, and with other publicity channels combined to jointly promote the vigorous archive industry development of.