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品牌作为企业的最具竞争力的无形资产,是企业盈利的源泉。品牌之所以成为无数企业追捧的对象,归根结底在于其本身所具有的巨大价值和庞大功能。品牌的价值和功能随着社会经济的发展以及人们消费需求的不断多元化而日趋丰富,应当引起企业的重视,以不断树立新的观念,采取新的策略。
As the company’s most competitive intangible asset, the brand is the source of corporate profits. The reason why the brand has become the object of pursuit by countless companies is, in the final analysis, its enormous value and enormous functions. The brand’s value and function are becoming more and more abundant with the development of the social economy and the continuous diversification of people’s consumer demand. It should attract the attention of the company, in order to constantly establish new ideas and adopt new strategies.