旅游企业联盟作为现代旅游企业应对激烈市场竞争的一种有效手段,同时也面临着来自于外部环境的市场、金融、政策和安全等风险,以及联盟自身在能力、财务、信息、合作关系和人力资源等方面的风险。为了预防并控制旅游企业联盟所面临的各种风险,必须在联盟内部建立有效的风险管理机制,并有针对性地采取有效措施进行风险预防和控制。 As an effective means of modern tourism enterprises to cope with the fierce market competition, tourism enterprise alliance is also faced with risks such as market, finance, policy and security from the external environment as well as the alliance’s own ability, finance, information, cooperation and manpower Resources and other aspects of the risk. In order to prevent and control the various risks facing the tourism business alliance, it is necessary to establish an effective risk management mechanism within the alliance and take targeted and effective measures to prevent and control risks.