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一、调整企业经营策略,拓宽市场,扩大销售 企业的经营策略,决定着企业的市场占有率、盈利能力及发展能力。在当前市场销售疲软的情况下,国营商业企业要改变经营被动的局面,就必须适时地加以调整。但调整必须是在“及时、有效”的前提下的调整,而“及时、有效”的调整又是在注重市场动态研究,及时捕捉各种有用信息的条件下进行的。因此,就每一个国营商业企业来讲,搜集信息,搞好信息的加工、传递、筛选与反馈就显得尤为重要。
First, adjust the company’s business strategy, broaden the market, expand the sales business strategy, determine the company’s market share, profitability and development capabilities. In the current situation of weak market sales, state-owned commercial enterprises must change their passive situation and must adjust them in a timely manner. However, the adjustment must be adjusted on the premise of “timely and effective”, and the “timely and effective” adjustment is carried out under the condition of focusing on market dynamics and timely capturing all kinds of useful information. Therefore, in terms of every state-owned commercial enterprise, it is particularly important to collect information and do a good job in the processing, transmission, screening, and feedback of information.