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三聚氰胺、黄曲霉素M1、奶粉含汞等事件令中国乳业蒙上阴影。作为乳业老大,蒙牛曾饱受质疑。中粮集团董事长宁高宁曾明确表示,企业发展一定要以质量为最首要考虑,其次才是规模、盈利等,蒙牛需要从根本上重塑品牌形象。6月15日晚,Arla Foods与蒙牛及中粮集团在丹麦首都哥本哈根签署协议,投资17亿丹麦克朗购买蒙牛约6%间接股份,到会者包括中国国务院副总理王岐山、国家发展和改革委员会主任张平、商务部部长陈德铭以及丹麦王储腓特烈、副首相玛格丽特·威斯塔格、贸易部部长皮娅·奥尔森·迪尔赫等政府领导人。
Melamine, aflatoxin M1, milk powder, mercury and other incidents cast a shadow over China’s dairy industry. As the dairy boss, Mengniu has been widely questioned. Ninggao Ning, chairman of COFCO, made it clear that the development of enterprises must take quality as the primary consideration, followed by the scale and profitability. Mengniu needs to fundamentally reshape the brand image. On the evening of June 15, Arla Foods signed an agreement with Mengniu and COFCO in Copenhagen, the capital of Denmark, to invest DKK 1.7 billion to buy about 6% of indirect shares in Mengniu. The participants included Wang Qishan, vice premier of China’s State Council, director of the National Development and Reform Commission Zhang Ping, Minister of Commerce Chen Deming, Danish Crown Prince Frederick, Deputy Prime Minister Margaret Westertag, Trade Minister Pia Olsen Deere and other government leaders.