置身全球化的市场环境中,中国企业应以怎样的姿态、何种形式来面对机遇与挑战,是所有参与国际竞争的企业都要面临的问题。在全球经济形势依然严峻、国内市场持续低迷的不利背景下,当部分被外需“灼伤”的企业将“眼光向内看”时,雷沃重工,这个已将市场版图扩大至全球的工程机械企业,不仅没有放慢“走出去”的步伐,反而更坚定地扎根于国际市场,开始实施不一样的海外战略。 In a globalized market environment, Chinese enterprises should face the opportunities and challenges in what attitude and form they are, and all the enterprises that are involved in international competition should face the problems. Under the unfavorable global economic situation and the downturn in the domestic market, Lviv Heavy Industries, which has already expanded the market to the global market when some of the companies whose external needs are “burned” will “look inward” Construction machinery enterprises, not only did not slow down the pace of “going out”, but more firmly rooted in the international market, began to implement a different strategy abroad.