在过去几年里,随着消费者对信息的质量要求越来越高,简单的广告形式已经无法满足消费者的需求,内容营销得到了快速发展,进入营销的主流和前沿。’数据显示,到2019年,全球品牌内容营销整体市场规模将达到1080亿美元,中国市场内容营销规模将接近57亿美元。从市场规模来看,中国的内容营销还有很广阔的发展空间。来自 In the past few years, as consumers have become increasingly demanding on the quality of information, simple forms of advertising have been unable to meet the needs of consumers, and content marketing has been rapidly developed into the mainstream and frontier of marketing. ’Data show that by 2019, the overall global market for brand content marketing will reach 108 billion US dollars, the Chinese market content marketing scale will be close to 5.7 billion US dollars. From the market size, there is still a very broad space for content marketing in China. From