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国外调查表明,世界500强公司大部分经历过1次以上的市场危机。微软,信息时代的神话,一桩突如其来的反垄断案使其股价在短短几个月中大幅度下降,比尔·盖茨的财富缩水了近2/3。而其与众多企业不同的结局在于:它们具有抗风险的健康机制。已有专家发出警告:经济、金融、生态环境、资讯、资源、恐怖主义、武器扩散、疾病蔓延等对主权国家及人类整体生存与发展构成威胁的因素,开始有蔓延之势。由此可以断定,今后类似非典时期的经营环境仍有可能出现,加上顾客需求不断变化、技术发展日新月异、市场竞争日趋激烈,企业面临的外部环境威胁可以说是无时不在。实施战略管理是企业应对危机的必然选择。这次非典事件,
Foreign surveys show that most of the Fortune 500 companies have experienced more than one market crisis. Microsoft, the myth of the information age, a sudden antitrust case brought its share price plunge in just a few months, and Bill Gates' fortune shrank by nearly two-thirds. And unlike many companies, the end result is that they have a risk-resistant health mechanism. Experts have warned that the factors that threaten the overall survival and development of sovereign nations and human beings, such as the economy, finance, ecological environment, information, resources, terrorism, arms proliferation and disease spreading, have begun to spread. From this, we can conclude that the operating environment similar to the SARS period is still likely to emerge in the future. Coupled with the ever-changing customer needs, the ever-changing technology and increasingly fierce market competition, the external environmental threats enterprises face can never be missed. Implementing strategic management is an inevitable choice for enterprises to cope with the crisis. This SARS incident,