一、营销人员普遍希望掌握更多更全面的营销知识。竞争的日益激烈对营销人员提出了更高的要求,他们发现,只有不断完善自我才能有所突破。有35%的营销人员希望提高自己的理论水平,而83%的人则希望提高实际操作能力。在涉及到营销专业领域中,希望学习以市场分析、研究为重点的营销知识的人占75%;希望学习以企业形象 First, marketers generally want to grasp more and more comprehensive marketing knowledge. The increasingly fierce competition puts forward higher requirements for marketers. They find that only by constantly improving themselves can there be breakthroughs. 35% of marketers want to improve their theoretical level, while 83% want to improve their practical ability. In the field involving marketing professionals, 75% of people want to learn marketing knowledge focused on market analysis and research; hope to learn from corporate image