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中国装备制造业很多企业对品牌价值不屑一顾,但上海电气不这么看。在首都机场大厅门前的一根根石柱上,上海电气的品牌广告颇有气势;但在登机的通道里看到的却是美国GE的一个个十分醒目的品牌广告,这又让我们感受到了国内装备制造企业与跨国公司在经济全球化背景下同台竞技的现实。
Many enterprises in China’s equipment manufacturing brand disdain for the value, but Shanghai Electric does not think so. On a stone plinth in front of the Capital Airport lobby, Shanghai Electric’s brand advertising is quite impressive; however, one of the most eye-catching brand advertisements in the United States is what you see in the boarding pass, which in turn makes us feel To the reality that domestic equipment manufacturing enterprises and multinational corporations compete with each other in the context of economic globalization.