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一边是刀光剑影的价格战,一边是喜气洋洋的新品发布,通过价格战获取市场份额、保证品牌效应;在高档机市场,通过技术进步拓展新的消费人群,以期在竞争中脱颖而出。8月18日至19日两天,彩电企业三大巨头长虹、TCL、海信分别推出自己最新研制的新产品。而此前在8月14目的深圳,创维以“跟进彩电降价”为主题召集的新闻发布会,现场也成了厂家的新品推介会。与此同时,康佳、乐华、厦华的新品也将于近期
On the one hand is a price war with swords and shadows. On the other side is a beaming new product release. It gains market share through price warfare and guarantees brand effect. In the high-end machine market, it expands new consumer groups through technological advancement in order to stand out in the competition. Two days from August 18 to 19, the giants of color TV companies Changhong, TCL and Hisense respectively launched their latest products. Previously in August 14th Shenzhen, Skyworth held a press conference with the theme of “Follow-up color TV prices,” and the site also became a new product promotion meeting for manufacturers. At the same time, new products from Konka, Lehua, and Xoceco will also be launched in the near future.