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台湾饮品市场蓬勃发展,国人平均每年可以喝出超过500亿的商机!尤其气温逐年攀高,2016年不论在高温度数与天数更双双打破历史记录,导致饮品旺季加长。饮料市场竞争日益激烈,众品牌商如何掌握消费者偏好,发展产品以满足需求,是脱颖而出的重要关键。凯度消费者指数长期追踪台湾消费者在包装饮料及外带杯的购买行为,剖析饮品趋势,并综观新品表现后指出众商家在饮品市场争霸战中不可忽略的三大趋势,即:新鲜感、天然纯净、健康功效。特别是台湾
With the booming beverage market in Taiwan, Chinese people can drink more than 50 billion business opportunities every year on average. In particular, the temperature is rising year by year. In 2016, both the high temperature and the number of days broke the historical record, resulting in a prolonged drink season. The increasingly competitive beverage market, many brands how to master consumer preferences, develop products to meet the demand, is an important key to come to the fore. Kantar Consumer Index long-term tracking of Taiwanese consumers in the packaging of beverages and take-out cup purchase behavior, analysis of beverage trends, and a comprehensive overview of new products after the performance of the major businesses in the beverage market domineering war can not be ignored in the three major trends, namely: freshness , Natural pure, healthy effect. Especially Taiwan