作为互联网的衍生物,博客近年来以迅猛的姿态发展起来,在博客的诸多功用中,其传播功能日益凸显。相较传统新闻传播媒介,博客在及时、全面、包容和互动方面优势明显,对传统新闻媒介构成了强烈冲击。因此,传统新闻媒介更应在保持优势的基础上,积极面对,扬长避短,形成与博客共赢的局面。 As a derivative of the Internet, blogs have developed rapidly in recent years and have become increasingly prominent in the many functions of the blog. Compared with the traditional news media, blogs have obvious advantages in terms of being timely, comprehensive, inclusive and interactive, posing a strong impact on the traditional news media. Therefore, on the basis of maintaining the advantages, the traditional news media should actively face up, avoid weaknesses and create a win-win situation with the bloggers.