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人民保险公司全国宣传工作会议3月中旬在浙江宁波召开.会议确定1994年人保宣传工作要以邓小平同志建设有中国特色的社会主义理论为根本指针,以庆祝中国人民保险公司成立45周年为契机,以树立人保良好形象为重点,紧紧围绕以业务发展为中心,广泛深入地开展宣传公关活动,为促进保险事业持续健康发展创造良好的舆论环境.会议认真总结了1993年的宣传公关工作,1993年,人保的宣传公关工作取得了可喜的成效.据不完全统计,去年全系统共在省以上报纸、电台、电视台刊播新闻稿件32265篇(条),拍摄和播出专题片164部,制作大型广告牌、路牌等18540块,印发各种宣传品、招贴画3934.35万份,组织大型公关活动491次.
The People’s Insurance Company National Publicity Meeting was held in mid-March in Ningbo, Zhejiang Province, where it was decided that in 1994, the work of publicizing PICC should take Comrade Deng Xiaoping’s theory of building socialism with Chinese characteristics as the fundamental guideline and celebrate the 45th anniversary of the founding of People’s Insurance Company of China Focusing on establishing a good image of PICC, we will focus on business development as the center, carry out extensive and in-depth publicity activities in public relations and create a favorable public opinion environment for the sustainable and healthy development of the insurance business. The meeting carefully summed up the propaganda and public relations work in 1993, 1993 According to incomplete statistics, a total of 32,265 news articles (sections) were broadcast on newspapers, radio and television stations above the provincial level in the whole system last year, and 164 special feature films were produced and broadcast. Large-scale billboards, street signs and other 18,540 blocks, printed a variety of promotional materials, posters and 39,343,500 copies, organized 491 large-scale public relations activities.