随着计算机网络技术的发展,电子商务悄悄地走进了现代人的生活,它在提供了便利消费方式的同时,也带来了屡屡发生的消费者合法权益受侵现象,这样复杂多变的消费环境使许多消费者望而却步。本文基于这样的背景,对于电子商务中消费者权益的保护进行探讨,以加强消费者信心,促进电子商务和市场经济的发展。 With the development of computer network technology, e-commerce has quietly entered the life of modern people. It not only provides convenient ways of consumption, but also brings with it many violations of the legitimate rights and interests of consumers, which is complicated and changeable The consumer environment discouraged many consumers. Based on this background, this article explores the protection of consumers’ rights and interests in e-commerce to enhance consumer confidence and promote the development of e-commerce and market economy.