所谓求职文书,是指求职者在求职过程中用以向用人单位讲述个人自身的学识能力、专业技能、职业特长和求职愿望,请求录用的一种书面材料。其写作与阅读过程实际上与广告一样,也是一个信息的传递过程。求职者通过求职文书将自身的有关信息传递给用人单位,以成功地推销自己。从这一角度看,求职文书同广告借助一定的传播媒介、向特定的受众传递有关产品、形象或观念等信息,有效地进行宣传的功能有异曲同工之妙。从“劳动力也是商品”这一意义上说,求职文书是面向人才市场、自我宣传劳动力商品有关信息的广告,是现代人成功推销自我的“广告”。故此,求职文书在构思和写作时可考虑借鉴广告常用的几种策略。一、有的放矢,中心突出——广告目标策略的借鉴广告的目标策略是指广告为企业的商品或劳务 The so-called job-search documents, refers to the job seekers in the job search process to employers to recount their own knowledge and skills, professional skills, job search and job seekers, hiring a written material. The writing and reading process is actually the same as advertising, but also a message delivery process. Job seekers through the job search documents will be passed to the relevant information to the employer to successfully sell themselves. From this perspective, job posters and advertisements use certain media to convey information about products, images, or ideas to specific audiences, and the effectiveness of effective publicity is similar. In the sense that “labor is also a commodity,” a job search instrument is an advertisement for information on the talent market and self-proclamation of information about labor products, and is the “advertisement” that modern people have successfully promoted themselves. Therefore, the job search paper in the concept and writing can consider drawing several strategies commonly used in advertising. First, targeted, the center of prominence - the advertising target strategy reference Advertising target strategy refers to the advertising of goods or services for the enterprise