和中国比较起来,日本电视不仅频道较少,而且内容单调。不说有线电视,除了日本广播协会主办的NHK频道以外,大部分都是私营电视台。 NHK的节目以新闻为主,没有广告,全天滚动新闻,加天气预报。常常直播大型歌舞演唱会,例如,每年春秋季的红白歌曲演唱比赛等等,吸引了众多的观众。而私营电视台则以广告为主,但是它的广告节目制作得相当巧妙,有时你甚至看不出广告的痕迹。电视节目紧跟季节变化,春来了,樱花开了,打开电视,就是赏花名所的介绍。日本国土狭长;从南到北,赏樱花的季节次第不同,风景名胜之地的特色各异,但都有山——葱绿的野山,别致的树木;都有水——冒着蒸腾热气的温泉,透明,洁净。处处都像世外桃源,向你招手,吸引你前去。节目的形式也好,用的是真人秀,或是俊男靓女,或是皓首长者,或是合家欢,人景相融,其乐融融,决不用什么画外音,空洞干涩,令人不能信服。电视购物也不失时机,春装上市了,色彩鲜艳夺目,嫩绿,鹅黄,粉红,浅蓝,全是春的颜色。剪裁或精工细作,价格昂贵;或简洁实用,贴近平民百姓。商品种类齐全,照顾 Compared with China, Japanese television not only has fewer channels but also monotonous content. Not to mention cable television, most of them are private TV stations except for the NHK channel hosted by Japan Broadcasting Association. NHK’s show is mainly news, no ads, rolling news throughout the day, plus the weather forecast. Often live large-scale song and dance concerts, for example, annual spring and autumn red and white song singing competition, etc., attracting a large audience. Private TV stations, on the other hand, are advertisers, but their advertising programs are very clever, sometimes you do not even see the ads. TV programs keep up with the seasonal changes, spring, cherry blossom, turn on the TV, is the introduction of famous flowers. Japan is a long, narrow country. From south to north, cherry blossoms are different in season, and scenic spots have different characteristics, but all have mountains - lush wild hills, chic trees, and water - steaming hot springs , Transparent, clean. Everywhere is like a paradise, waving to you, to attract you to go. The program is in the form of a reality show, or a handsome boy or a pretty girl, or an elite leader, or a family man, with a beautiful and lively atmosphere. They should never have any voiceover, empty and dry, and can not be convinced. TV shopping also seize the opportunity, the spring market, colorful, green, yellow, pink, light blue, all spring colors. Cut or Seiko secret agents, expensive; or concise and practical, close to ordinary people. Complete range of goods, take care