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广场舞健身文化是一种新兴的体育文化,它能满足人们的多元文化需求,提升人们的生活质量,提升城市形象。但是,在广场舞健身文化的发展过程中也正面临着一些问题。采用文献资料法与案例分析法,揭示广场舞健身文化发展过程中存在的问题,并对广场舞健身文化的管理策略进行了探讨,以期为我国广场舞健身文化管理提供一定的理论参考。研究表明,要实现我国广场舞健身文化的可持续发展,合理的场地设施建设与规划是前提,制度管理是关键,自我管理是内在动力。
Square dance fitness culture is a new sports culture, it can meet people’s diverse cultural needs, improve people’s quality of life, enhance the city’s image. However, in the square dance fitness culture development process is also facing some problems. By using the methods of literature review and case study, this paper reveals the problems in the development of the square dance fitness culture and discusses the management strategies of the square dance fitness culture in order to provide a theoretical reference for the fitness management of the square dance in China. The research shows that in order to realize the sustainable development of the fitness culture of square dance in our country, reasonable construction and planning of venues and facilities are the prerequisites. Institutional management is the key and self-management is the inner driving force.