石油物探报社会特刊自1994年10月、11月试刊两期后,于12月份正式出刊,每周一期。其中的第7版《缤纷天地》是一个融思想、知识、趣味性为一体的娱乐性副刊。通过近10个月的实践,我深深感到要办出特色,吸引读者,关键是要在通俗上下功夫。尽管这一办报思想与目前社会上一些报纸所体现出的庸俗倾向只有一字之差,但却有着本质的区别,因而对读者的影响也是根本不同的。 Petroleum Geophysical Newspaper Special issue of society since October 1994, two trial in November, was officially published in December, a weekly. The seventh edition of “Fun World” is an entertaining supplement that combines thought, knowledge and fun. Through nearly 10 months of practice, I deeply feel that it is necessary to set out features and attract readers. The key is to make efforts in popularization. Although there is only one word of difference between the idea of ​​running a newspaper and the vulgar tendency of some newspapers in the society at present, there is an essential difference between them. Therefore, the influence on readers is also fundamentally different.