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黄章林易居(中国)克而瑞信息集团品牌总监新媒体让所有人成为了信息发布者,而不只是少数人少数企业少数媒体发布,多数人被动接受。随之而变的是,房价不再是政府与企业决定,而是由消费者决定。信息不对称,所以有了生意。信息要流通,所以有了媒体。比尔盖茨看一场感冒要花1000万美元,你相信吗?不信。因为他有私人医疗顾问,医疗顾问会告诉盖茨那只不过是一场普通的伤风。但北京普通的老百姓会因为一场普通的感冒而接受验血和照昂贵的CT。一切的生意源于信息不对称。这
Huang Zhang Lin Yi-Ju (China) Brand Director, Keer Rui Information Group New media has made everyone an information publisher, not just a handful of small minority businesses. Most people passively accept it. What has changed is that prices are no longer government and business decisions, but consumer decisions. Asymmetric information, so have a business. The information needs to be circulated, so there’s the media. Bill Gates to spend a $ 10 million to see a cold, do you believe it? Because he has a private medical advisor, the medical advisor will tell Gates that it is nothing but an ordinary cold. But ordinary people in Beijing will receive blood tests and expensive CTs for an ordinary cold. All business originates from information asymmetry. This