中国企业更倾向于做追随者,而非领先者。比如,“尾灯战略”曾被很多企业家所推崇——在雾中驾驶时跟着前面车辆的尾灯灯光,它往哪开我也往哪开。然而,随着竞争环境的恶化、全球化挑战、消费者日趋理性,这种“追随者”策略正遭遇巨大的挑战,一个后果是,中国企业更关注价格竞争而非产品的差异化。而IBM中国商业价值研究院咨询经 Chinese companies tend to be followers, not leaders. For example, “taillight strategy” has been respected by many entrepreneurs - follow the taillights in front of the car while driving in the fog, and where it opens wherever I go. However, with the deteriorating competitive environment, globalization challenges and increasingly rational consumers, this “follower” strategy is facing tremendous challenges. One consequence is that Chinese companies are more concerned about price competition than product differentiation. The IBM China Institute of Business Consulting Consulting