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CCTV-9在很大程度上仍然偏重于官方意见的传达,强调树立良好的国家形象,但其播报形式较为单一,媒体优势也没有得到充分发挥,中国传统文化中的很多东西更是增加了外国受众的理解难度,以上诸多因素导致当前中国新闻的实践依然停留在“我想说的应是你想知道的”的层面。虽然CCTV-9在很大程度上已经开始重视官意和民意的平衡,然而还需进一步加强。
To a large extent, CCTV-9 still lays emphasis on the transmission of official opinions and emphasizes establishing a good national image. However, CCTV-9 has a single form of broadcasting and its media advantages have not been brought into full play. Many things in Chinese traditional culture have increased the number of foreign countries Audience difficulty in understanding, many factors above lead to the current practices of China News still remain in the “I want to say should you want to know ” level. Although CCTV-9 has to a large extent begun to attach importance to the balance of official and popular opinions, it needs to be further strengthened.