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在窜货管理表面现象的背后,是诺基亚一直在推进自身的渠道发展和变革策略的不断努力。不制止窜货的肆意蔓延,就无法保证正规经销商的利益,也无法保证诺基亚品牌在消费者中的声誉
Behind the phenomenon of FALSIFYING management is that Nokia has been pushing its own channel development and change strategy of continuous efforts. Do not stop the wanton spread of FALSIFYING, you can not guarantee the interests of regular distributors, nor can you guarantee the reputation of Nokia brand in consumers