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一个关于消费者的新视角如何改变了我们对产品、公司和经济的看法。在美国弗吉尼亚州的威廉斯堡出现了一个新鲜事物,叫做“体验经济”。好吧,可能也没有那么新。小约翰·洛克菲勒,也就是老洛克菲勒唯一的儿子(老洛克菲勒是标准石油公司的创始人,是工业经济自由腾飞过程中的一位标志性人物)在20世纪20年代买下了这座毫无生气的泰德沃特小镇。小洛克菲勒的理想是,创建一座活的博物馆,来保护美国的遗产,让每
A new perspective on consumers has changed our perception of products, companies and the economy. In the United States, Williamsburg, Virginia, there is a new thing, called “experience economy ”. Well, it may not be that new. Little John Rockefeller, the only son of Old Rockefeller (Old Rockefeller, the founder of Standard Oil, an iconic figure in the industrial economy freeing up), bought this lifeless in the 1920s Tidewater town. The idea of a small Rockefeller is to create a living museum to protect America’s heritage,