当今时代,以电子商务为主体的信息社会的服务业不仅改变了服务提供与消费的形态,同时也使服务提供者与消费者之间的关系发生了重要的变化。从消费者的角度看,电子商务的对其消费所带来或能够带来的便利显而易见,然而,消费者这种角色的转变,在给其带来诸多便利的同时,也使其在交易活动中的权益保护面临着更多的不确定性,出现了对消费者安全权、知情权、选择权、公平交易权、求偿权等权益的侵害。这些问题的出现,既是传统交易方式下侵害消费者权益因素在电子商务环境中的再现,也是由电子商务本身的性质、相关配套的不完善,以及对电子商务的监管滞后等因素造成的。本文旨在对这些问题进行分析并提出相应的对策,以保护消费者在电子商务环境下的合法权益。 In today’s era, the service industry in the information society with e-commerce as its mainstay has not only changed the form of service provision and consumption, but also brought about an important change in the relationship between service providers and consumers. From the point of view of consumers, it is obvious that the convenience brought by or enabled by e-commerce for its consumption, however, the transformation of the role of consumers brings many conveniences to them as well as their trading activities In the protection of rights and interests are facing more uncertainty, emergence of consumer safety rights, the right to know, the right to choose, the right to fair trade, the right to compensation and other violations. The emergence of these problems is not only the reproduction of consumers’ rights and interests in the e-commerce environment under the traditional transaction mode, but also by the nature of e-commerce itself, the imperfectness of relevant supporting facilities and the lag of supervision on e-commerce. The purpose of this article is to analyze these issues and propose appropriate countermeasures to protect the legitimate rights and interests of consumers in the e-commerce environment.