近日,关于“北冰洋”汽水重回市场的消息成为众人瞩目的焦点。这个影响了至少两代人的品牌,在经历了15年的蛰伏之后重新回归。口味是否还维持原样?是不是依然物美价廉?更重要的是,能不能找回原来那种喝汽水的感觉来。15年,一个品牌从家喻户晓到空留回忆。与我们生活息息相关的若干品牌的消失,沦为国人记忆深处的痛。一方面,老百姓长期以来对品牌产生了情感依赖,另一方面,大举进军国内市场的国外资本对国货构成了强势威胁。两者相遇,胜负自不必说。究竟是有人妖魔化了国外资本,还是感情因素干扰了市场正常行为?总之,90年代以来,关于外来资本并购国产品牌的争议从未停止。 Recently, news about the return of the “Arctic Ocean” soft drinks to the market has become the focus of attention. This brand, which has affected at least two generations, returned after 15 years of squatting. Does the taste remain the same? Is it still a good thing or not? More importantly, can you get back the feeling of drinking soda? For 15 years, a brand has known household memories. The disappearance of several brands that are closely related to our lives has become a pain in the memory of the people. On the one hand, the people have long had an emotional dependence on the brand, and on the other hand, the foreign capital that has made great inroads into the domestic market poses a strong threat to domestic products. When the two meet, it doesn’t have to be said. Is it someone who demonizes foreign capital, or emotional factors interfere with normal market behavior? In short, since the 1990s, disputes over the acquisition of domestic brands by foreign capital have never ceased.