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案例背景随着都市生活节奏的加快,交通工具的日益发达,节日出游成为时下的热潮。很多忙于生活与工作的人群,渴望着拥有一次舒心又实惠的旅行。面对眼花缭乱的选择,节日到底选择去哪儿呢?为了吸引目标消费者的关注与参与,夏威夷旅游局和银联国际携手互动通富媒体广告平台,利用PC端和手机端双屏互动的方式,推广春节shopping day活动,在宣传旅行优惠项目的同时,实现合作双方的共赢。
Case Background With the accelerating pace of urban life, the increasingly developed means of transport, holiday travel has become the craze nowadays. Many people who are busy working and living are eager to have a comfortable and affordable trip. In the face of dazzling choice, the festivals in the end choose where to go? In order to attract the attention and participation of target consumers, Hawaii Tourism Bureau and UnionPay International interactive rich media advertising platform, the use of PC-side and mobile phone dual-screen interactive way to promote Chinese New Year shopping day activities, promotion of travel concessions at the same time, to achieve win-win cooperation between the two sides.