漫步街头、走进店堂,人们经常可见一种怪现象,即:一大群顾客围着一种商品左看右瞧,但没人购买;若一旦有人带头买了,人们便蜂涌而上,争相抢购,迅速形成“购买群”。对这种现象,有人把它称之为“群体消费”。 Walking through the streets and into the shop, people often see a strange phenomenon, that is: a large group of customers look around right and left, but no one buys; if once someone takes the lead to buy, people will swarm and fight. With the purchase, the “buy group” is quickly formed. For this phenomenon, some people call it “mass consumption.”