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在市场竞争日益激烈的今天,拥有一个良好的企业形象,已经为越来越多的企业家所重视,这是企业的一笔巨大的无形资产.众多企业家不遗余力地精心塑造企业的良好形象.并将之作为与产品市场占有率、企业经营管理等同等重要的大事来抓.企业形象的树立首先应从何入手?花钱做广告、搞公关,扩大社会知名度,是树立企业形象;制订先进的管理程序,并以此规范企业职工的一言一行,也是树立企业形象;抓住市场,生产适销对路的新产品,加强对客户的服务,更是树立企业形象……
In today’s increasingly fierce market competition, having a good corporate image has been valued by more and more entrepreneurs. This is a huge intangible asset of the enterprise. Many entrepreneurs have spared no effort to elaborate the good image of the company. It should be grasped as an important event involving the market share of the product and the management of the company’s operations. What should be the starting point for establishing a corporate image? Costing advertising, public relations, and expanding social awareness are corporate image creation; Management procedures, and to regulate the words and deeds of the employees of the company, is also to establish a corporate image; seize the market, produce new products that are marketable, strengthen the service to customers, and even establish a corporate image......