如何把商品和服务的特性有趣地表现出来,这是广告设计策划者绞尽脑汁思考的问题,于是一些幽默诙谐的广告说明词便随之而出。比起那种争相鼓吹自已是“蜚声世界”、“誉满全球”、“超越时空的选择”及“领导世界新潮流”之类大吹大擂的广告,则令人耳目一新,效果出人意料。一家美国报纸刊登了这样一则广告:“招聘女秘书,长相像妙龄少年,思考像成年男子,处事像成熟女士,工作起来像一头驴子!”英国一家报纸的广告则是:“本牙科 How to characterize the characteristics of goods and services is an interesting issue that ad design masters think hard about, so some humorous ad description words follow. Compared to those who advocate themselves is ”world-renowned “, ”world reputation “, ”beyond the choice of time and space “ and ”leading the new trend of the world Refreshing, the effect is unexpected. An American newspaper published an advertisement like this: “Recruiting women secretaries, looking like young men, thinking like grown men, doing things like mature ladies and working like a donkey!” A British newspaper advertised: Dentistry