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近日,湖南名牌战略与企业形象设计研讨会在长沙召开。来自省社会科学院,湖南省轻工业研究所、众立集团的有关专家参加了会议。大会就湖南名牌的生成环境、名牌商战中湖南的危机与对策、产品形象与企业形象、名牌设计等于企业寿命和效益增长设计、湖南的品牌成为名牌的优势及必经之路,市场竞争就是品牌竞争,名牌效应与企业效益的辨证关系等课题进行了研讨。此次研讨会是由湖南市场经济研究中心和湖南芙蓉园形象设计有限公司联合
Recently, Hunan’s famous brand strategy and corporate image design seminar was held in Changsha. Experts from the Provincial Academy of Social Sciences, Hunan Light Industry Research Institute and Zhongli Group attended the meeting. The conference focused on the creation environment of famous brand in Hunan, the crisis and countermeasures of Hunan in the brand-name business warfare, the product image and corporate image, the design of brand name equal to the growth of the company’s life and efficiency, and the brand’s advantage and necessary path to become a famous brand. Market competition is the brand. The topics of competition, brand name effect and the dialectical relationship between corporate benefits were discussed. The seminar was jointly organized by Hunan Market Economy Research Center and Hunan Furongyuan Image Design Co., Ltd.