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随着全球经济一体化的发展,世界经济的趋向已经变为以消费者为导向。为了满足消费者的需求,厂家和商家正竭尽全力改变自己的经营方法,努力寻找能够满足这种新趋势的经营策略。同时,消费群体素质的提高,对消费要求的上升,也促使商家转变原来的经营理念。在欧美等发达国家出现的主题式购物公园正是适应这种新的潮流而出现的。这种新的商业形态作为一种全新的商业模式立足于满足较高层次消费者的需求,在有限的时间和空间里为消费者提供休闲、娱乐、购物等一站式服务;强调多元化服务、体验式消费。
With the development of global economic integration, the trend of the world economy has become consumer-oriented. In order to meet the needs of consumers, manufacturers and merchants are making every effort to change their management methods, and strive to find a business strategy to meet this new trend. At the same time, consumer groups improve the quality of consumer demand increases, but also prompted businesses to change the original business philosophy. Themed shopping parks in developed countries such as Europe and the United States coincide with this new trend. As a brand new business model, this new business model is based on satisfying the needs of higher level consumers and provides consumers with one-stop services such as leisure, entertainment and shopping in a limited space and time. It emphasizes diversified services , Experiential consumption.