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随着互联网和移动终端的飞速发展,新媒体暴力的踩踏了传统媒体。每天我们醒来打开手机或电脑时,各式各样的朋友圈、娱乐、新闻、广告图片侵袭着我们身体的每一个细胞,占领着我们工作之余的每时每刻。这样的一种全球化的读图视觉时代的来临,告诉我们这些广告工作者和广告教育者一个重要信息,图片的制造—摄影的重要性。本文结合当今时代的需求及广告学专业摄影课程的教学现状进行分析,探讨摄影在广告学专业实务课程教学中的重要性。
With the rapid development of the Internet and mobile terminals, new media has stampede on traditional media. Every day when we wake up and turn on the cellphone or the computer, all kinds of friends’ circles, entertainment, news and advertisement pictures are infiltrating every cell of our body and occupy every moment of our spare time. The advent of such a global visualization era tells us that these advertisers and advertising educators have an important message about the importance of creating and photographing pictures. In this paper, the needs of the present age and the status quo of the education of professional photography courses in advertising are analyzed to explore the importance of photography in the teaching of professional courses in advertising.